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Aug 4, 2021 · Social networks to (re-)win over your customers. The advent of social networks has given rise to new consumer habits. Integrating them into your marketing strategy is now essential. Tip • November 11, 2024 . Make your customers your brand ambassadors. Traditional advertising has lost its impact. It's consumer opinions that trigger the act of ...
May 17, 2022 · As an example, you'll likely want customers to visit your website if you have an e-commerce store. Websites are visited by consumers for a variety of reasons. The following are some common scenarios.
- They want Information. The internet is essentially an infinite virtual encyclopedia. It’s where people go to find answer to their queries. Therefore, if they visit your website, it’s highly probable that they are looking for information.
- They want to Contact you. Another basic reason that people visit websites is to retrieve contact information. Most sites will display their location, opening hours and phone number at the bottom of the screen.
- They want to Buy Something. Some customers will come to your website to make a direct purchase. These customers are on the cusp of converting, so it’s important that your site is fully optimized to make the customer journey as smooth and seamless as possible.
- They want to be Entertained. Users may come for information or contact details, but they might stay for something else. Give them something worth sticking around for by providing them with some on-site entertainment.
- The Desire to Learn. During the pandemic, students have been forced to study online when schools were shut down. This has greatly increased the number of online users.
- The Need to Buy. Again, the pandemic significantly impacted eCommerce sites. Consumers were forced to purchase online when physical stores were shut down.
- The Want For Entertainment. More users are visiting websites to be entertained. With so many platforms that provide different sorts of entertainment, users wouldn’t need to seek them outside the comforts of their own home.
- The Need for Information. Today, when you ask a question, people reply, “Google it!” Almost every need can be found through search, including directions to the new coffee shop downtown, to check if the pharmacy is still open, or the latest news abroad, and others.
- Hubspot Staff
- Your design is outdated. It’s an unfortunate truth, but we all judge books by their covers. On his blog "Social Triggers," Derek Halpern shared a fascinating study that backs up the impact a site’s design can have on its perceived trustworthiness.
- Your content is difficult to read. On a related note, consider that design isn’t just about colors, images and graphics. The fonts you use, as well as the colors of your text and background, can determine how easily people can read and digest the content on your website.
- Your site relies on outdated plugins. If you’ve got your site’s sales content buried in Flash files, you’re going to be left waiting a long time for users who have neither the time nor the inclination to install updated versions of this outdated plugin.
- You're overwhelming people with ads. If your website is run on an ad-driven model, then removing them from your website entirely may not be an option.
Apr 22, 2021 · Why do you think the majority of people visit your website?Before you answer, let's rule out a few options: 1. It looks really nice2. It's easy to navigate3. You have cool photos and graphics4. You've got a great sales pitchI'm not saying these aren't important. A website should stand out, have all the bells and whistles, be visually pleasing, help you get found, and highlight your products ...
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Mar 27, 2022 · What counts as a customer visit to your website? If your website were a physical store, a ‘visit’ would be someone walking through the doorway. A website visit is when someone lands on your website and stays there long enough for one page to load. A customer doesn’t have to stay on your site for long to be counted as a visitor.
