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  2. Oct 5, 2022 · Key points. According to a new Pew Research Center study, YouTube is the unrivaled dominant social media site for the nation's teens. Ninety-five percent of teens claim to use...

  3. Jun 14, 2021 · So, why do people visit YouTube? Let's dive into the three most popular motives. 1. To watch videos that entertain me. When we asked consumers why they visited the world's second-largest platform, a whopping 65% of them said they did so for pure entertainment.

    • Pamela Bump
  4. Why people turn to YouTube. 2and2/Google, “The Values of YouTube” Study, (n of 1,006 consumers between the ages of 18–54, with 918 monthly YouTube users), respondents were asked to choose which platforms they turn to for a range of needs, Oct. 2017.

    • Thinkwithgoogle
  5. May 26, 2020 · In this article, I’m going to expand on why YouTube is still king, how it has changed “content” itself, and why influencer partnerships with YouTubers are a powerful way to reach Gen Z.

  6. Jan 22, 2019 · In this article, we’ll explain why Generation Z prefers Youtube, how they use it, and what types of content they prefer. This will help you create effective social media marketing for Gen Z in...

    • The Manifest
  7. Sep 5, 2023 · The content viewers love provides reliable emotional, social and intellectual rewards, becoming indispensable to their daily lives. They value it. And they understand the economics of how it is produced, with 58% of YouTube users in our survey saying that they want to support the creators they relate to by watching ads alongside their content 3.

  8. The top two reasons viewers watch YouTube are " to relax " and " to feel entertained." Google/Ipsos Connect, U.S., YouTube Cross Screen Survey (n=1,186 U.S. consumers 18–54 who watch YouTube at least once a month), July 2016. The latest YouTube stats on when, where, and what people watch.

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