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  1. Aug 9, 2016 · Social affiliation does trigger good feelings due to a different brain chemical, oxytocin. Researchers have used this to assert that nurturing and altruism are the state of nature. But the harsh ...

  2. Why we like to win, according to psychology. The reason why winning feels so good is because it is actually largely chemical. There is a hormone in our brain called dopamine, which is linked to pleasure. And when we win, we produce more dopamine, which triggers a good feeling in the reward area of your brain, that you want to experience again ...

  3. Why Winning Feels Good Serotonin makes you feel good when you gain an advantage. Posted Aug 09, 2016 . SHARE. ... so they needed a way for strong and weak individuals to live side by side. They ...

  4. Feb 3, 2013 · "Winning increases testosterone, which in turn increases the chemical messenger dopamine, and that dopamine hits the reward network in the brain, which makes us feel better." Feel better . . . and ...

    • It may have its roots in that most basic human drive: survival. If you didn’t win against that saber-toothed tiger or neighboring tribe, you really lost.
    • Your desire to win could be related to a chemical in your brain called dopamine, which is linked to pleasure. Besting your buddy on the golf course not only gives you bragging rights, it also triggers a good feeling in the reward area of your brain.
    • Besides pleasant feelings, winning also gives you good info for the next round. And on the other side of the table, your competitor’s failures spark not only those reward signals in your brain, but learning signals as well.
    • Our democracy thrives on competition. The more hotly contested an election, the more interested and involved we are. But the outcome of a tight race puts a lot more people on the losing side.
  5. Oct 13, 2020 · Percy: Why do you think we are all so obsessed about winning – in business and in life? Bishop: In history books, there is a constant thread of winning. Victory is defined in a narrow way ...

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  7. Jul 5, 2016 · The problem is that when they are so stuck on needing to win to feel successful it never allows them to truly win or succeed. Winning isn’t necessarily succeeding and losing isn’t necessarily failing. Let me explain. Just because the score says you’ve won, it doesn’t mean you’ve played your best or feel successful.

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