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  1. Mar 1, 2022 · Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok. “Reebok is a brand that needs no introduction,” said Jamie Salter, Founder, Chairman ...

  2. Aug 12, 2021 · Herzogenaurach August 12, 2021. adidas announced today that it has entered into a definitive agreement to sell Reebok to Authentic Brands Group (ABG) for a total consideration of up to € 2.1 billion, with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration.

  3. Aug 12, 2021 · Adidas (ADSGn.DE) is selling Reebok to Authentic Brands Group(ABG) for up to 2.1 billion euros ($2.5 billion) as the German sporting goods company concentrates on its core brand after a deal that ...

  4. Aug 12, 2021 · Now, Adidas is selling the slumping brand for up to $2.5 billion. Adidas said Thursday that it had reached a deal with Authentic Brands Group to offload Reebok. The deal is expected to close in ...

  5. adidas launches additional share buyback program of up to € 1.5 billion to return cash proceeds to shareholders. First tranche of regular multi-year share buyback program completed on February 22. adidas announced today that as of February 28, 2022, it has formally completed the divestiture of Reebok to Authentic Brands Group (ABG).

  6. Aug 12, 2021 · Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, today announced a definitive agreement to purchase Reebok, the iconic active and footwear brand, from adidas. Jamie Salter, Founder, Chairman and CEO of ABG, said, “We’ve had our sights set on Reebok for many years, and we’re excited to finally bring ...

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  8. Aug 12, 2021 · Terms. and. BERLIN (Reuters) -Adidas is selling Reebok to Authentic Brands Group (ABG) for up to 2.1 billion euros ($2.5 billion) as the German sporting goods company concentrates on its core ...

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