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Nov 14, 2023 · Currys’ rebrand has reached its two-year anniversary, helping kickstart a marketing transition that has seen its marketers better able to make the case for brand investment. In August, electronics retailer Currys launched its brand-focused ‘Beyond Techspectations’ campaign.
- Currys rebrand: Four brands become one as it ‘invests hard ...
Why Currys? According to Baldock, choosing to move forward...
- Currys rebrand: Four brands become one as it ‘invests hard ...
May 13, 2021 · Currys. 13 May 2021. A new but familiar brand comes with a surge in innovation investment for digital, stores and colleagues, to help everyone enjoy amazing technology. Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone become one brand. Unveiled today, launching October 2021.
May 13, 2021 · Why Currys? According to Baldock, choosing to move forward with the Currys brand was a “no-brainer”. “Since Henry Curry first started helping everyone enjoy the amazing technology of his day – the bicycle – in 1884, Currys has been the best-known and most trusted brand in tech,” he claims.
Jan 18, 2024 · Currys’ goal to create “customers for life” by shifting its marketing focus to brand and services over product is paying off, according to chief executive Alex Baldock.
Sep 29, 2022 · Currys builds on its legacy to give customers the best of both online and stores; Transformation milestone gives shoppers a more personalised and connected service across all channels; New Colleague Hub gives colleagues greater visibility of the customer to drive meaningful conversations
Currys was chosen as the new brand name, building on the strong history of the Currys brand of selling innovative new technology since 1884. Modern, stunning, infectiously passionate, witty, a smart cookie. The new identity also builds on the best of what the brand previously had.
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Currys (branded as Currys PC World between 2010 and 2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones.
