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1. www.pewresearch.org › social-trends › 2020/05/14What We Know About Gen Z So Far | Pew Research Center

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   May 14, 2020 · Only 18% of Gen Z teens (ages 15 to 17) were employed in 2018, compared with 27% of Millennial teens in 2002 and 41% of Gen Xers in 1986. And among young adults ages 18 to 22, while 62% of Gen Zers were employed in 2018, higher shares of Millennials (71%) and Gen Xers (79%) were working when they were a comparable age.

2. www.forbes.com › councils › forbestechcouncilWhat The Rise Of TikTok Says About Generation Z - Forbes

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   Jul 7, 2020 · Over 60% of TikTok users are comprised of Generation Z, which refers to users born after 1996. Generation Z is one of the most diverse generations yet, with high levels of education, digital ...

3. later.com › blog › gen-z-trendsGen Z Stats & Trends: How to Market to Gen Z in 2025 - Later

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   Sep 16, 2024 · Gen Z, born between 1997 and 2021, is a generation who have grown up with technology and social media. According to McKinsey, Gen Z will account for 27% of the global workforce by 2025, significantly increasing their economic and cultural influence and making them more powerful than ever. To reach them, marketers need to understand their unique ...

   • Author: Hannah Butcher

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4. www.forbes.com › councils › forbescommunicationsHere Is How Gen Z Is Changing The Way We Communicate - Forbes

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   Aug 9, 2021 · Gen Z makes up a massive percentage of all buyers, and as they grow older, their influence will only grow bigger. They will then pass those values on to their children. This is why it is ...

5. news.stanford.edu › stories › 2022What to know about Gen Z | Stanford Report

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   Jan 3, 2022 · Generation Z – also known as ... likely than older people were when they were the age of the Gen Zers to question rules and authority because they are so used to finding what they need on their ...

6. www.mckinsey.com › what-is-gen-zWhat is Gen Z? | McKinsey - McKinsey & Company

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   Mar 20, 2023 · Gen Z is currently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of economic collapse. The earliest Gen Zers were born when ...

7. People also ask

   What is Gen Z & why is it important?

   • Gen Z, born between 1997 and 2021, is a generation who have grown up with technology and social media. According to McKinsey, Gen Z will account for 27% of the global workforce by 2025, significantly increasing their economic and cultural influence and making them more powerful than ever.

   Gen Z Stats & Trends: How to Market to Gen Z in 2025 | Later

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   Is Gen Z a millennial?

   • Gen Z is currently the second-youngest generation, with millennials coming before them and Generation Alpha after. Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of economic collapse.

   What is Gen Z? | McKinsey - McKinsey & Company

   www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-gen-z

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   How does Gen Z influence the market?

   • Gen Z has enormous influence over the market, as well as other generations who often consider them experts in a world filled with technology. What’s more, as zoomers grow up, they will constitute an even bigger fraction of the market, with their children following suit in the values they spread.

   Here Is How Gen Z Is Changing The Way We Communicate - Forbes

   www.forbes.com/councils/forbescommunicationscouncil/2021/08/09/here-is-how-gen-z-is-changing-the-way-we-communicate/

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   Who are Gen Zers & why are they so important?

   • Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of economic collapse. The earliest Gen Zers were born when the internet had just achieved widespread use. They’re called “ digital natives ”—the first generation to grow up with the internet as a part of daily life.

   What is Gen Z? | McKinsey - McKinsey & Company

   www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-gen-z

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   What shaped Gen Z's behavior?

   • Like every generation, Gen Z’s behaviors are shaped by how they grew up. Young people today have come of age in the shadow of climate doom, pandemic lockdowns, and fears of economic collapse. The earliest Gen Zers were born when the internet had just achieved widespread use.

   What is Gen Z? | McKinsey - McKinsey & Company

   www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-gen-z

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   What are the unique characteristics of Gen Z?

   • While there are substantive differences within the cohort known as Gen Z, there are a few commonalities its members share. As the first real digital natives, Gen Zers—speaking generally—are extremely online.

   What is Gen Z? | McKinsey - McKinsey & Company

   www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-gen-z

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8. hbr.org › 2021 › 03Where Brands Are Reaching Gen Z - Harvard Business Review

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   Mar 11, 2021 · Even before Covid-19, Gen Z was eschewing traditional social media for “digital campfires,” more intimate online destinations where they private message or connect either in micro-communities ...