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    • Extended Runtimes & Episode Counts. The modern standard for Western drama TV series sits somewhere around 8 to 12 episodes per season, with each episode having a runtime of approximately 45 to 60 minutes.
    • Multilayered Stories & Genre Blending. Story is always the foremost aspect of filmmaking in any form, and in this respect, K-drama shows have perfected what it means to have rich, multilayered yarns that twist in ways you won't see coming.
    • Booming Interest in Korean Culture. Since the late-1990s and early-2000s, Korean culture has grown into a subject of note in the West thanks to the internet and greater access to all the different media formats coming from the country.
    • Growing Acceptance of Subtitles. One huge factor in the rise of popularity in Korean TV—and films and TV shows from around the world—is the normalization of subtitles.
  2. Expert Explains Why Korean Dramas Are So Addictive. By Ryan General. Korean dramas have become even more popular these days as more audiences outside Asia are caught in the now-global...

  3. Nov 29, 2023 · While Playful Kiss flopped domestically, it was so popular outside of Korea that it was granted a rare second season, distributed exclusively on YouTube.

  4. The secret to K-pop, K-drama success is its relatable appeal, says Stanford scholar. Korean media has reached the pinnacle of global success by providing easy access to content, approachable and ...

  5. Nov 29, 2022 · K-dramas started becoming popular around the world in the mid-1990s and into the early naughts, when Korea began to invest more heavily in its entertainment industries as an economic strategy...

  6. Feb 16, 2021 · K-Dramas, like many forms of Hangul media, have become incredibly popular throughout the varying tides of the Korean Wave. Through streaming services and simply being sought out through the Internet, these shows are almost as popular as the country's brand of pop music.

  7. Aug 18, 2022 · The exploding interest in South Korean pop culture is fueling the growth of niche streaming services that deliver Korean and pan-Asian movies, TV shows and music to far-flung markets including...

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