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May 1, 2024 · [Update] May 30, 2024 Key Takeaways: We are launching video ads so more advertisers can buy this ad format and ad publishers — creators who insert advertising units in their Roblox experiences — can earn more. Experiences that have image ads will start showing video ads in those ad units to eligible users. Publishers should review the placement and number of ad units in their experience ...
- Immersive Ads: Video Ad Format
Hi Developers, Earlier this year, we rolled out Immersive...
- Immersive Ads are rolling out!
[Update] April 17, 2023 Hi Developers, We are excited to...
- Immersive Ads: Video Ad Format
Nov 1, 2023 · Hi Developers, Earlier this year, we rolled out Immersive Ads as a new monetization opportunity for publishers and a new way for advertisers to reach their audience on Roblox. Today we are testing a new ad format, Video Ads, which we expect will increase developer payouts and advertiser value per impression. Test Details Starting today, some 13+ users will start seeing Video Ads in experiences ...
For video ads that are autoplay, the video starts playing when a user looks at the ad and pauses when the user looks away.Advertisers bid on a video impression. Therefore, publishers earn for each video impression where an impression is when a user looks at the ad for at least 0.5 seconds, the ad occupies 1.5% of the viewport, the ad is viewed at an angle of up to 55 degrees, and with at least ...
- Checking Publisher Eligibility
- Insert Ad Units
- Return to Experience Button
- Earning Through Immersive Ads
- Publisher Reporting and Analytics
To check whether your experience is eligible for Immersive Ads, visit the Creator Dashboard for your experience and see if there is an Immersive Ads link under the Analyticssection. If you are currently ineligible, make sure you continue to stay policy-compliant and complete the Experience Questionnaire. Stay tuned as we gradually open up eligibili...
One of our main priorities is to provide publishers a simple way to implement ad units within their experiences. To insert ad units into your experience, visit the Creator Marketplace and view the Ads category. There is a set of package templates for image and portal ad units which can be easily dragged and dropped into your experience. Image ad un...
A request from publishers during our testing was to ensure that users have an easy way to return to their experience after entering a portal ad. To address this, we’re currently testing a ”Return to experience” button that provides an easy way for users to return to the experience after teleporting through a portal ad. During testing, some users ma...
You can track your collective earnings from the ad units you insert into your eligible experiences either through the My Transactions or Group Transactions page. Note: Earnings are paid out on the 25th of the following month. For example, if you place ad units in your experience for the month of March, you will earn Immersive Ad Payouts for those i...
As an Immersive Ads publisher, it’s important that you have all the reporting and analytics you need to make informed decisions about your experience and earnings. We have built publisher reporting within the Creator Dashboard that provides insights into the performance of Immersive Ads in your experience, including: 1. Daily earnings 2. Daily impr...
May 1, 2024 · Today’s launch of video ads includes publishing clear eligibility guidelines for the broader creator community on Roblox to continue growing the number of experiences that can publish ads. All Immersive Ads on Roblox must comply with the platform’s Community Standards and Advertising Standards , including Publisher Integrity requirements.
May 1, 2024 · The new video ads give marketers a scaleable way to reach Roblox’s Gen Z-heavy audience without the need to build custom 3D content, executives explained. The launch builds on the introduction of a portal ads format and new metrics, like cost per transport, that are relevant in a 3D gaming environment.
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Apr 11, 2024 · It’s now working to launch video ads on virtual billboards targeted at players 13 and older. Users who are playing games or walking around the virtual world will stumble upon the video ...
