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Mar 14, 2018 · According to the company website, Starbucks chose this name because it evokes “the romance of the high seas and the seafaring tradition of the early coffee traders.”. Fun fact: The founders debated using the name Pequod after the famous ship in Moby-Dick. That is, until they noticed how unappealing a “cup of Pequod” sounded.
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May 24, 2022 · This reminded Bowker of first mate Starbuck from "Moby Dick." They slapped an "s" on the end of the character's name and agreed upon the moniker for the brand. In truth, the name similarities ...
In 1971, our founders got together with artist Terry Heckler to define their new brand. They wanted the company’s name to suggest a sense of adventure, a connection to the Northwest and a link to the seafaring tradition of the early coffee traders. Co-founder Gordon Bowker, a writer, initially proposed calling the company “Pequod,” after ...
Jun 4, 2011 · In fact, Starbucks was nearly called Pequod, the name of the whaling ship in Moby Dick. Thankfully, one of the partners rejected the name. Instead, they went with Starbucks, the name of Pequod’s first mate. Although Starbuck was a fictional young quaker from Nantucket, there were a number of real sailors from that era named “Starbuck.”.
Nov 25, 2022 · The name of one mining town, Starbos, stood out to Bowker. He immediately thought of the first mate on the Pequod: Starbuck. They added the S because it sounded more conversational. After all ...
- Marissa Laliberte
Jul 5, 2017 · Starbucks, the most ubiquitous coffee chain on planet Earth, could have been called something else — and it doesn't quite have the same ring as the name caffeine addicts have come to know and love.
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Why is Starbucks called Pequod?
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Sep 19, 2023 · The founders of Starbucks, Jerry Baldwin, Zev Siegl, and Gordon Bowker, were inspired by the character Starbuck from the classic novel Moby Dick by Herman Melville. In the novel, Starbuck is the first mate of the whaling ship Pequod, known for his strong work ethic and sense of adventure. Starbuck Was the First Mate on the Pequod Whaling Ship