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  1. 1935. The original Toyota logo was introduced in 1935, featuring the classic name of the brand. This image featured a red and white diamond with a sans-serif, bold wordmark in the middle. The classic Toyota logo was very geometric in style, highlighting the engineering prowess and stability of the company.

    • 1937
    • Toyota City, Aichi
    • Kiichiro Toyoda
    • www.toyota.com
    • 1935 – 1949
    • 1949 – 1958
    • 1958 – 1969
    • 1969 – 1978
    • 1978 – 1989
    • 1989
    • 2005
    • 2019
    • 2020

    The very first logo of the company was shaped like a gem, and the company’s name was placed right in the middle. It appeared on white background with some strokes in red. The company was called Toyoda back then.

    The company created a Japanese version of the logo in 1949 to target the home market. So, the company name was in Japanese glyphs (a graphic symbol). It was also the phase when the company changed its original name from Toyoda to Toyota to appease the international market, and the company bosses also liked the new name. The glyphs were in white aga...

    By 1958, the company had forayed into the international market, which also was a reason for adopting the new name Toyota, which sounds Roman. This time they used a font that looked like Times New Roman font and created the letter in black. Again, the company name was in all upper case. Another reason for the name change was the old meaning associat...

    The contemporary Toyota logo style started to take shape in 1969 when they created the company name differently. They used a different font with the letters having a shorter gap between them. The logo was now in a sans-serif font.

    While the previous logo design’s basic look remained the same, the company kept more space between the letters this time. But the gap was proportional. Also, the company changed the color from black to scarlet red to grab attention and convey passion.

    In 1989, the company added a symbol that later became iconic. The company added the Toyota badge on the left side of the brand name. The badge symbol looked like the letter T and was also in three ovals.

    The oval shape symbol started to dominate the logo design. It was placed at the top and above the brand name. Another change in the logo was that the company chromed the symbol heavily with a lot of illumination and glint.

    In 2019, Toyota decided to add another logo that resembled the 1989 style. The brand name was in black letters, and the badge was in a large red square, which made it look smaller. This logo still appears on the company’s website.

    This was the first time the automotive logohad no text with the brand name removed. Just the badge was present, representing the company. The ovals were in black instead of red. This was also when Toyota had already become a familiar name globally. So, the company thought of using the ovals only. Now, the company uses two forms of the same logo. It...

  2. Jun 5, 2023 · The 1958 Toyota logo was a significant departure from the previous logos used by the company. The developers removed the geometric shapes from the emblem and made the inscription in English. The result was a concise trademark: the black word "Toyota" on a white background, with strokes of letters of uneven thickness and long narrow serifs at the ends.

    • Why is Toyota logo important?1
    • Why is Toyota logo important?2
    • Why is Toyota logo important?3
    • Why is Toyota logo important?4
  3. Jul 8, 2023 · This design has remained consistent over the years . Color Significance: The Toyota logo typically uses silver to convey sophistication, creativity, and perfection, while red is used to symbolize passion, energy, and excitement, reflecting the company’s commitment to exciting and reliable vehicles .

  4. Jul 7, 2021 · An unforgettable oval appeared in the Toyota logo at the end of the 80s. It has been changed yet and we believe that to be a good thing. The car industry benefits greatly from recognizability and traditionalism. The insignia is comprised of a big oval that is partially overlapped with a pair of smaller ellipses.

    • Why is Toyota logo important?1
    • Why is Toyota logo important?2
    • Why is Toyota logo important?3
    • Why is Toyota logo important?4
    • Why is Toyota logo important?5
  5. Aug 8, 2023 · In 1989, the Toyota logo as we know it today made its debut. The three interlocking ovals, placed horizontally, took five years of thoughtful development to perfect. These ovals symbolize the heart of the customer, the heart of the company, and the world embracing Toyota. It's more than just design; it's a visual representation of trust, mutual ...

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  7. Apr 16, 2024 · The large oval denotes the life space encompassed by Toyota. The voids to the left and right of the letter “T” represent the brand’s core values: integrity, innovation, quality, and responsibility. The uneven thickness of the lines hints at a Japanese brush. The famous logo first appeared on the luxury sedan Celsior.

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