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      • Today, the microblog has about 140 million active users. 1 Compared to noninteractive communication channels, Weibo and similar social networking sites have the potential to challenge China’s authoritarian rule. 2 What follows are depictions of how this microblogging technology is being used in China as a source of news, as a tool for combating corruption, and as an incubator of social movements.
      www.asianstudies.org/publications/eaa/archives/chinas-weibo-political-and-social-implications/
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  2. Jun 4, 2021 · Why brands use Weibo. Often overlooked and underestimated by brands new to the Chinese social media market, Weibo can achieve exceptional results if it's used well.

  3. Jul 16, 2012 · Sina Weibo is China's equivalent of Twitter, boasting at least 300 million users who are using the microblogging site to change lives and promote social activism in China.

  4. Aug 29, 2018 · Weibo is a Twitter-like microblogging service used by hundreds of millions of users. Launched by Sina in 2009, it regularly censors topics deemed sensitive or inappropriate by the Chinese...

    • Karen Chiu
  5. Dec 18, 2019 · Since its launch in 2009, Weibo has undoubtedly become one of the most dominant digital platforms when it comes to social media influencers in China. Estimates vary, but it is generally accepted that there are around 500 million users on the platform, and so utilising a Key Opinion Leader (KOL) on Weibo is a highly effective way of reaching ...

    • Why is Weibo important in China?1
    • Why is Weibo important in China?2
    • Why is Weibo important in China?3
    • Why is Weibo important in China?4
    • Why is Weibo important in China?5
  6. Feb 7, 2018 · As this study shows, over its 8 years of operation, Weibo has gone through three major stages to date: collective witness, ideological contention, and networks of expertise. Each of these three stages represents a distinctive mode of online public participation.

    • Eileen Le Han
    • 2018
  7. Oct 29, 2020 · Social media platforms have become a significant participant in China’s politics, culture and society. As Rauchfleisch and Schäfer (2015) noted, China has established its own microcosm of social media. Launched in 2009, Weibo (Sina Weibo) is a leading and largest microblogging site in China.

  8. Jul 15, 2021 · Our findings show that at the outbreak of the Covid-19 pandemic in China and in the West, Weibo and Twitter played very different roles as participatory platforms embedded in different sociocultural contexts.

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