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      • Zibo has been at the centre of a social media frenzy since China shed its Covid restrictions in January. Millions of domestic visitors have descended on the previously little-known city in Shandong province, lured by influencers and a chance to let off steam after crippling lockdowns.
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  2. May 4, 2023 · My hometown Zibo, a once glorious and later faded industrial city in East China's Shandong Province, went viral online in late March.

  3. Apr 15, 2023 · For the upcoming May 1st holiday, hotel bookings in Zibo went up 800% compared to 2019, making it one of the most popular destinations in Shandong. The city has especially attracted online attention since March of 2023, with hashtags and hot searches peaking over the previous week.

  4. May 21, 2023 · Zibo, a once-obscure chemical manufacturing city in Shandong Province, has suddenly strangely — thanks to, of all things, barbecue — turned into China’s hottest tourist destination.

  5. Apr 21, 2023 · Zibo is one of many Chinese cities that have become a tourist hotspot with the help of social media. Earlier this year, the popular C-Drama The Knockout made the humble city of Jiangmen in Southern China’s Guangdong province an internet sensation as it bore a resemblance to the drama’s setting.

  6. May 24, 2023 · A series of videos posted to the Chinese version of TikTok ignited an unlikely mania for street barbecue in Zibo, a manufacturing city of some 4.5 million people in eastern China's Shandong...

  7. Apr 17, 2023 · Zibo is certainly not the only city in China that offers barbecue, or even the most famous one, but its seemingly sudden fame was steps in the making. Zhou Maosong, president of the Zibo Tourism Promotion Association, tracked the timeline of this round of the city's barbecue popularity.

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