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Oct 15, 2024 · Enforcing Trademark Rights Through Lawsuits & Other Strategies For many companies, trademarks are important business assets built through goodwill and reputation. They can be subject to misuse through infringement, dilution, cybersquatting, unfair competition, false advertising, and tarnishment.
Welcome to the Trademarks – Learn the basics online module. To succeed in the business world, you need to send the right message and develop the right image. Everything that sets your business apart produces a brand image that consumers come to know. Your brand tells them what they can expect from your goods and services and sets you apart ...
A trademark helps distinguish your company's goods or services from others in the marketplace. If someone is using your trademark without your permission, they are committing trademark infringement. If someone is using a confusingly similar trademark, they may also be committing trademark infringement. Infringement can be serious.
Intellectual property (IP) enforcement is the act of taking legal action when IP rights – including trademarks, copyrights, industrial designs, patents, geographical indications – and trade secrets have been infringed. The objective is to stop the infringement, prevent further violations of IP rights and remedy the prejudice caused by these ...
Aug 12, 2019 · A company's intellectual property is among its most valuable assets, which is why it's important to know when and how to enforce your trademark rights. Scarinci Hollenbeck, LLC 201-896-4100 info@sh-law.com
Security – First and foremost, clearing your Intellectual Property for use and securing protection can ensure your ability to trade and grow your business without fear or repercussions of infringing anyone else’s rights. Competitive advantage – There are few, if any, markets that aren’t filled with competing businesses.
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A well-established trademark can significantly enhance a business’s visibility, customer loyalty, and overall value. Trademarks are a visual representation of a brand. They help customers identify and connect with products or services, often transcending language barriers. The brand protection policy is an important legal measure the ...
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related to: Why is enforcing trademark rights important?Own Exclusive Rights to Your Brand. File Today for Just $35 + USPTO Fee. Free Consultation. Trademark Service in Your Budget. Submit Online Form to Start Your Trademark Registration.