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  1. Jun 15, 2016 · Drawing upon anthropological evidence for human evolution and the chemistry of the brain, as well on the physiology of taste, a brief review is provided on the effects of food composition and food flavor on health, wellbeing, and the quality of life.

    • Ole G. Mouritsen
    • ogm@memphys.sdu.dk
    • 2016
  2. Flavor plays many important roles in the health and wellness arena, which include making reduced-sugar, -salt, -fat, and -alcohol food and beverage products as well as increasing the palatability of nutrient fortified foods and masking off-flavors like bitter taste in plant-based protein products.

  3. Oct 2, 2019 · Stanford psychologists show leading with flavor encourages healthy eating. Most people want to eat healthier, but efforts to encourage healthy eating by providing nutrition information have not changed habits much. A new study suggests that labels emphasizing taste and positive experience could help.

  4. Flavor plays many important roles in the health and wellness arena, which include making reduced-sugar, -salt, -fat, and -alcohol food and beverage products as well as increasing the palatability of nutrient fortified foods and masking off-flavors like bitter taste in plant-based protein products.

  5. Nov 1, 2023 · We find that consumers can make calorie estimations heuristically through health perception of flavor, they perceive foods with a healthy (vs. unhealthy) flavor as healthier. Furthermore, when consumers are reminded of corrective information, the heuristic impact of flavor is reduced.

  6. Jan 1, 2024 · Flavor and taste are key attributes for product success, despite health claims (Alcorta, Porta, Tárrega, Alvarez, & Vaquero, 2021). Overcoming food neophobia, taste and other factors are critical to support this diet change toward plant-based diets.

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  8. Mar 24, 2024 · Flavor plays many important roles in the health and wellness arena, which include making reduced-sugar, -salt, -fat, and -alcohol food and beverage products as well as increasing the...

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