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      • This mixture was fermented for 12 hours and bottled. Root beer was known to colonists as a “temperance drink” in its early days, but occasionally the mixture fermented longer, after which the “temperance drink” contained percentages of alcohol ranging up to 20 percent!
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  1. Sep 24, 2021 · Hires marketed root beer as a 'temperance drink' Katheryn Moran/Shutterstock. Hires took advantage of the growing temperance movement, marketing his new beverage as a great alternative to alcohol, calling it the "temperance drink," according to Today I Found Out.

  2. During the Temperance Movement, Hires advertised his root beer as a non-alcoholic temperance drink that was an excellent alternative to booze. Remember that this man actually wasn’t a root beer inventor, but he was the first to write a precise recipe and make a brand of an ancient drink.

  3. In 1895, the Women's Christian Temperance Movement turned its sights on Hires, partially because of the word "beer" in the name.

    • When Was Root Beer invented?
    • Root Beer Was One of The First Beverages to Be Heavily Marketed on A Mass Scale
    • Here Are Some of The Best-Selling Root Beers Available Today!

    Legend has it that Charles E. Hires discovered an herbal tea (tisane) while honeymooning in New Jersey. He quickly recreated the drink and began selling a dry tea mixture of 16 wild roots and berries called Hires’ Root Tea. When this mix was left to ferment with water, yeast and sugar, it created a delicious carbonated beverage. This product was so...

    Hires was a keen marketer and aggressive advertiser, running ads in magazines, newspapers and even creating his own line of collectible trading cards to promote the Hires Root Beer brand. He was even once quoted as saying: “doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” ...

    Dad’s Root Beer

    Dad's Old Fashioned Root Beer is our best-selling root beer, and for good reason! Dad’s Root Beeris a classic American soda that has been fizzing up people’s taste buds since 1937. With its signature creamy and spicy flavor, Dad's has developed a loyal following of root beer lovers everywhere! Whether you're cracking open a cold one on a hot summer day or sipping it slowly with a scoop of vanilla ice cream in a classic root beer float, Dad's is sure to put a smile on your face. So pop the top...

    Dublin Texas Root Beer

    Dublin Texas Root Beeris a delicious bubbly elixir straight from our own home state! Made with pure cane sugar and a blend of secret spices, this root beer packs a flavorful punch that'll have you saying "yee-haw!" with every sip. Dubbed as the "little town with a big taste," Dublin Bottling Works has been satisfying thirsty cowboys and cowgirls since 1891. So saddle up and grab a frosty mug of this deliciously unique root beer, and enjoy the taste of the Lone Star State in every sip!

    Sprecher Root Beer

    Sprecher Root Beer has helped bring the taste of Wisconsin to the soda world. This award-winning, fire-brewed root beeris crafted with a special blend of different herbs, spices, and raw Wisconsin honey. These ingredients create a unique and complex flavor that will keep your customers coming back for more. A craft soda afficionado’s dream, it's the perfect accompaniment to a cheese plate, a bratwurst, or just about any of Wisconsin’s culinary delicacies! With a velvety smooth texture and a c...

  4. Jan 12, 2022 · This is why it becomes a beer, because of the fermentation process and very low amount of alcohol created. Most commercial brands use its extract—a blend of ethyl alcohol, natural flavorings, and water. The natural flavorings part is usually an undisclosed proprietary blend.

  5. Jun 6, 2024 · A 1920s advertisement for Hires Root Beer capitalized on the drink's Prohibition-friendly status, proclaiming, "Hires Root Beer: The Temperance Drink that Cheers but does not Inebriate", showcasing root beer's appeal as a wholesome, family-friendly beverage.

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  7. While there are alcoholic root beers available, the beverage is most commonly non-alcoholic, so why is it called “root beer?” Root beer is named for its main ingredient, sassafras root. Inventor Charles Hires wanted to advertise the drink as “root tea.”

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