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- Your choice of keywords is important for both YouTube channel and video descriptions. The keywords in your descriptions will help YouTube’s algorithm understand, categorize, and surface your content. The more specific the keywords are, the better. (Top tip: this applies to your channel’s name, too.
blog.hootsuite.com/youtube-descriptions/17 Tips for Writing Effective YouTube Descriptions [Free Tool]
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Aug 23, 2023 · Your choice of keywords is important for both YouTube channel and video descriptions. The keywords in your descriptions will help YouTube’s algorithm understand, categorize, and surface your content. The more specific the keywords are, the better. (Top tip: this applies to your channel’s name, too.
When putting keywords in descriptions on YouTube, it's important to avoid keyword stuffing. Keyword stuffing often leads to descriptions becoming irrelevant and over-optimized, which is a bad thing. It's best to include keywords in a video description in a natural manner.
- Identify Your Key Channel Theme. Selecting a specific theme for your channel helps you choose the right keywords. Which in turn improves the chances of people finding your channel when they search for topics you cover.
- Use YouTube Keyword Research Tools. Keyword research tools can help you discover keyword ideas based on what your potential viewers are actually searching for on YouTube.
- Learn from Your Best-Performing Videos. Analyzing the search terms behind your most popular YouTube videos can guide your overall channel-level keyword strategy.
- Mix Broad and Specific Keywords for Wider Reach. Using a combination of broad and niche-specific keywords on YouTube can maximize your channel’s reach on the platform.
Identify 1-2 main words that describe your video and feature them prominently in both your description and title. Use the Research tab in YouTube Analytics and Google Ads Keyword...
- Kelsey Impicciche. Kelsey Impicciche’s YouTube channel description is pretty bare-bones, but one thing she nails in 144 characters: tone. Kelsey describes herself as a “professional internet person,” which is a fun way to sum up her work as a YouTuber filming content about the Sims.
- Debt Free Millennial. Debt Free Millennial teaches viewers about personal finance, how to set budgets, and how to defeat debt. Debt Free Millennial’s YouTube channel description is one of the best because it describes exactly what she does and who she does it for in one line: “If you’re a millennial who wants to crush debt and live payment free, consider me your debt free millennial guide.”
- Bookish Realm. At first glance, the Bookish Realm’s YouTube channel description is nothing fancy. But in only 18 words, Bookish Realm describes exactly what types of content you’ll see (ranging from book hauls to reviews) and when you’ll see it (Wednesday, Friday, and Saturday).
- Saturday Night Live. Saturday Night Live is a favorite of audience members across the world because of its skits and guest stars. Its YouTube elevates brand even further as it shares “favorite sketches, behind the scenes clips, and web exclusives.”
Feb 24, 2021 · Check out these guides to amp up your strategy alongside optimized descriptions: YouTube SEO: How to boost your videos’ rankings. YouTube hashtags: How to use hashtags to increase video views. 16 ways to promote your YouTube channel for more views.
Oct 21, 2021 · You can use your keywords as hashtags, or add branded hashtags for your content and make it a part of your channel brand. Remember that hashtags have special formatting: if there are two or more words in your hashtag, don’t add space between them.
