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1. www.marketingweek.com › currys-rebrand-two-yearsHow Currys’ marketers made the case for brand building

   www.marketingweek.com › currys-rebrand-two-years

   Nov 14, 2023 · Currys’ rebrand has reached its two-year anniversary, helping kickstart a marketing transition that has seen its marketers better able to make the case for brand investment. In August, electronics retailer Currys launched its brand-focused ‘Beyond Techspectations’ campaign.

   • Currys rebrand: Four brands become one as it ‘invests hard ...

     Electricals company Dixons Carphone is merging its four tech...

2. www.marketingweek.com › currys-brand-customerCurrys CEO says brand focus has led to ‘consistently ...

   www.marketingweek.com › currys-brand-customer

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   Jan 18, 2024 · Currys’ goal to create “customers for life” by shifting its marketing focus to brand and services over product is paying off, according to chief executive Alex Baldock.

3. www.marketingweek.com › currys-carphone-warehouseCurrys rebrand: Four brands become one as it ‘invests hard ...

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   May 13, 2021 · Electricals company Dixons Carphone is merging its four tech and retail businesses under the Currys name as part of a major group rebrand. Currys PC World and Dixons, alongside mobile phone retailer Carphone Warehouse and service partner Team Knowhow, will all become known as Currys by the end of October, with a visual identity developed by ...

4. www.awin.com › currys-brandswap-brand-partnershipsCurrys unlock revenue stream with Brand Partnerships | Awin

   www.awin.com › currys-brandswap-brand-partnerships

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   Within just three weeks, Currys created an entirely new revenue stream through BrandSwap's innovative post-purchase rewards technology, bringing attractive, non-endemic advertiser offers to customers on a previously untapped area of their site.

   • Author: Richard Towey

5. www.brandswap.com › currys-unlocks-fresh-revenueHow Currys Creates Fresh Revenue from Brand Partnerships

   www.brandswap.com › currys-unlocks-fresh-revenue

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   Aug 6, 2024 · Read how consumer electronics leader Currys uses brand partnerships powered by BrandSwap to create a fresh revenue stream.

6. www.decisionmarketing.co.uk › news › currys-eyesCurrys taps into retail media boom with ad platform

   www.decisionmarketing.co.uk › news › currys-eyes

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   Dec 4, 2023 · The retailer claims the platform will allow partner brands to access the 80% of UK households who regularly shop at Currys; on average it serves over 8.5 million customers a week. The network will tap into the firm’s first-party customer data and insight, powering a range of new advertising options which allow brands to directly engage and ...

7. People also ask

   Does Currys have a 'customers for life' strategy?

   • Currys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland. Currys’ goal to create “customers for life” by shifting its marketing focus to brand and services over product is paying off, according to chief executive Alex Baldock.

   Currys CEO says brand focus has led to ‘consistently improving

   www.marketingweek.com/currys-brand-customer/

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   Will the Currys rebrand help optimisation of investment?

   • Speaking to Marketing Week, Claudia Struzzo, a marketing consultant and the former group brand and engagement director at retail group Kingfisher, suggests the Currys rebrand will, in the long run, help the business to optimise investment through scaling of internal and external operations.

   Currys rebrand: Four brands become one as it ‘invests hard’ in

   www.marketingweek.com/currys-carphone-warehouse/

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   Does Currys rebrand?

   • Currys rebrand: Four brands become one as it ‘invests hard’ in simplified proposition Launched in October, the Currys Perks loyalty scheme has enrolled the third of UK households for which the business already had marketing permissions.

   Currys hails ‘strategic clarity’ of rebrand as profits grow

   www.marketingweek.com/currys-hails-rebrand/

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   Why is brand-led marketing important for Currys?

   • The shift to brand-led activity is particularly important for the business to improve the lifetime value of customers, Currys’ head of brand and advertising Aisling Lancaster told Marketing Week in November. “It’s a very slow purchase cycle. So we need to keep those customers sticky.

   Currys CEO says brand focus has led to ‘consistently improving

   www.marketingweek.com/currys-brand-customer/

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   Is Currys a good brand?

   • “Since Henry Curry first started helping everyone enjoy the amazing technology of his day – the bicycle – in 1884, Currys has been the best-known and most trusted brand in tech,” he claims. According to YouGov’s brand health tracker BrandIndex, Currys (or Currys PC World) is by far the superior brand when compared to Carphone Warehouse.

   Currys rebrand: Four brands become one as it ‘invests hard’ in

   www.marketingweek.com/currys-carphone-warehouse/

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   Why did Currys consolidate under one brand?

   • Electricals retailer Currys credits the greater “strategic clarity” afforded by its decision to consolidate under one brand for helping the business drive growth and “successfully” navigate the pandemic.

   Currys hails ‘strategic clarity’ of rebrand as profits grow

   www.marketingweek.com/currys-hails-rebrand/

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8. creative.salon › articles › featuresBeyond Techspectations: How Dan Rubel Is Helping Currys Find ...

   creative.salon › articles › features

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   Currys' brand-led platform ‘Beyond Techspectations’ - created with AMV BBDO - has accelerated the growth of the retailer and is a testament to brand-building effectiveness