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1. thefashionography.com › fashion-news › chanelChanel Announces Partnership as Title Sponsor of Oxford ...

   thefashionography.com › fashion-news › chanel

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   Oct 24, 2024 · The French luxury house has partnered with The Boat Race Company Ltd as Title Sponsor and official Timekeeping Partner for the iconic Oxford-Cambridge Boat Race. Starting in 2025, the event will take on a new identity as The CHANEL J12 Boat Race.

2. www.reuters.com › sports › luxury-brand-chanelLuxury brand Chanel to sponsor Oxford and Cambridge Boat Race

   www.reuters.com › sports › luxury-brand-chanel

   Oct 22, 2024 · French luxury brand Chanel will sponsor Britain's historic Oxford and Cambridge Boat Race next year in the first sporting sponsorship for the company known for its tailored suits and quilted purses.

3. www.theboatrace.org › news › chanel-and-the-boatCHANEL and The Boat Race announce long-term partnership

   www.theboatrace.org › news › chanel-and-the-boat

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   Oct 22, 2024 · CHANEL and The Boat Race Company Ltd have today announced the signing of a long-term partnership with CHANEL as Title Sponsor and official Timekeeping Partner. The 2025 event will become The CHANEL J12 Boat Race.

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5. www.countryandtownhouse.com › culture › boat-race-2025The Boat Race 2025: Chanel Is The New Title Sponsor

   www.countryandtownhouse.com › culture › boat-race-2025

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   In 2025, The Boat Race will take place on Sunday 13 April under the title ‘The CHANEL J12 Boat Race’, named for the house’s iconic J12 unisex watch, itself inspired by J Class 12-metre racing boats from the early 20th century.

6. www.tatlerasia.com › watches › chanel-j12-boat-raceChanel makes waves in rowing by partnering with The Boat Race ...

   www.tatlerasia.com › watches › chanel-j12-boat-race

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   Oct 25, 2024 · Chanel becomes the first brand to serve as both title sponsor and official timekeeping partner of The Boat Race, now named The Chanel J12 Boat Race, enhancing its legacy in luxury and sport.

7. www.standard.co.uk › news › londonChanel to sponsor The Boat Race from next year in long-term ...

   www.standard.co.uk › news › london

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   Oct 22, 2024 · From next year the event will be named The Chanel J12 Boat Race, taking the name of one of the company’s high-end watches, and the fashion brand will also become its official timekeeper.

8. People also ask

   Who is the new boat race title sponsor?

   • Siobhan Cassidy, chairwoman of The Boat Race Company, added: “On behalf of the wider Boat Race community, we are so thrilled to welcome Chanel as our new title sponsor.

   Chanel to sponsor The Boat Race from next year in long-term partnership

   www.standard.co.uk/news/london/chanel-french-putney-bbc-oxford-b1189340.html

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   Will Chanel sponsor the Boat Race?

   • French fashion designer Chanel is to sponsor The Boat Race from 2025 after announcing a long-term partnership marking its first foray into sport. From next year the event will be named The Chanel J12 Boat Race, taking the name of one of the company’s high-end watches, and the fashion brand will also become its official timekeeper.

   Chanel to sponsor The Boat Race from next year in long-term partnership

   www.standard.co.uk/news/london/chanel-french-putney-bbc-oxford-b1189340.html

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   Will Chanel sponsor the J12 Boat Race?

   • The race, which attracts a television audience of more than 2 million, will be titled "The Chanel J12 Boat Race" after the company's watch, as part of a long-term partnership between the label and race organisers. No financial details were provided. The Boat Race Company said it believed Chanel's sponsorship would help it reach a new audience.

   Luxury brand Chanel to sponsor Oxford and Cambridge Boat Race

   www.reuters.com/sports/luxury-brand-chanel-sponsor-oxford-cambridge-boat-race-2024-10-22/

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   Will Chanel sponsor the Oxford & Cambridge Boat Race?

   • LONDON, Oct 22 (Reuters) - French luxury brand Chanel will sponsor Britain's historic Oxford and Cambridge Boat Race next year in the first sporting sponsorship for the company known for its tailored suits and quilted purses. Luxury fashion companies are increasingly moving into the sports sponsorship space in a bid to attract new audiences.

   Luxury brand Chanel to sponsor Oxford and Cambridge Boat Race

   www.reuters.com/sports/luxury-brand-chanel-sponsor-oxford-cambridge-boat-race-2024-10-22/

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   What is Britain's Boat Race?

   • Britain's Boat Race, rowed by crews of eight from Oxford and Cambridge universities along a four-mile stretch of the Thames, was first run in 1829 and is the oldest major sporting event in the country.

   Luxury brand Chanel to sponsor Oxford and Cambridge Boat Race

   www.reuters.com/sports/luxury-brand-chanel-sponsor-oxford-cambridge-boat-race-2024-10-22/

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   When was the first Boat Race?

   • “We knew when we first met, on June 10 – the same date as the first ever Boat Race in 1829 – that they understood the appeal of our event and we’re very confident that their involvement will help us take the event to new places and new people, as well as enhancing it for our millions of existing followers.”

   Chanel to sponsor The Boat Race from next year in long-term partnership

   www.standard.co.uk/news/london/chanel-french-putney-bbc-oxford-b1189340.html

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9. www.nytimes.com › 2023/10/24 › styleLouis Vuitton Strikes Another Major Deal in Sports - The New ...

   www.nytimes.com › 2023/10/24 › style

   Oct 24, 2023 · The luxury brand will sponsor the prestigious America’s Cup yacht race in 2024 — the same year it sponsors the Olympics.