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Jun 13, 2024 · A subject line can make or break the performance of your email, so it’s important to spend extra time crafting one that’s memorable and effective. Good subject lines get to the point, create a sense of urgency, and are relevant to the subscriber, but it’s easy to make mistakes when writing them.
- Overview
- Why is an effective email subject line important?
- Tips for how to subject an email
- Examples of email subject lines
When writing an email, it's important to have a strong subject line that gets the recipient's attention. This can encourage them to open the email, create a positive first impression and make it more likely for them to engage with your writing. Knowing how to write a subject line can also help you communicate effectively with coworkers, mentors, em...
Writing an email subject line is important because it can increase the success of your email communication. A recipient may see your subject line and any information it contains when they receive your email. Based on its content, they may decide whether they want to open the email and engage with its contents.Since many people rely on mobile device...
1. Consider the length
When writing an email subject line, consider its length. While shorter email subject lines are quicker to scan, they don't necessarily improve your chances of your email getting read. Even if a shorter subject line is more likely to hold your recipient's attention, your subject line needs to reflect your email's content. If you want to use a shorter subject line, make sure it provides enough detail and makes the reader wonder what your email has to say.
2. Take a vague approach
While it helps to provide your recipient with enough details in your subject line, you can also opt for a vague subject line that leaves them with just enough information to make them want to know more. Vague subject lines like "Thankful for you" or "Hey" can get your recipient's attention and make them wonder what additional information the email contains.
3. Be specific
In some cases, it's best to use direct language in your subject lines. For example, if you're applying for a job, it's important to use specific details in your subject line such as your name, the name of the position and the documents you attached. Since hiring managers may read several emails per day, a specific subject line with plenty of detail clearly lets them know why you're emailing them.Related: How To Email a Hiring Manager Directly (With Examples)
Use these examples of email subject lines to help guide you as you craft your own:
1.Follow-up on resume submission, Anna Jones, copywriter position
2.Job application for graphic designer position: Summer Stevens
3.New blog post: "How to Boost Your Sales In 3 Days"
4.10 quick lessons we learned the hard way
5.Today's the day you've been waiting for
- Know Your Audience. That’s the first rule of marketing—knowing who you’re talking to. Without knowing who your targeted audience is, there’s no way you can understand their desires, needs, struggles, and how to address and approach them.
- Don’t Mislead, Don’t Be Spammy, Don’t Be Clickbaity. Making false promises or giving out misinformation in your email subject lines is a sure way to ruin a good relationship with your customers and end up in the spam folder.
- Set the Expectations Right with Clear Subject Lines. A clear email subject line helps the recipient quickly understand what the email is about and what they should expect to find inside.
- Keep Your Subject Lines Short and Sweet. Here’s what you should know about email marketing: You have about 1-2 seconds to grab the recipients’ attention with your subject line.
Jul 10, 2024 · Optimize for length and format: Don't shy away from longer subject lines. While keeping it concise is generally good practice, longer subject lines that communicate value can often outperform shorter ones. Test different lengths and formats to see what resonates with your audience. Always be testing (ABT): Continuously refine your approach.
Nov 27, 2023 · What should a professional email subject line have? A professional email subject line should embody several key elements to effectively communicate and engage the recipient. Professional tone; Clear and concise language; Proper punctuation; Respectful language; Urgency and call to action where necessary; A professional email subject line should ...
Aug 2, 2024 · Subject lines that create a sense of urgency often include time-sensitive language or limited-time offers. By creating a feeling of scarcity, urgency helps drive quick decision-making and encourages the recipient to open the email. 10. Personalized Subject Line.
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Nov 11, 2021 · Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA).
