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1. www.adidas-group.com › en › mediaadidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com › en › media

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   Aug 12, 2021 · With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success. As for adidas, we will continue to focus our efforts on executing our “Own the Game” strategy that will enable us to grow in an attractive industry, gain market share, and create sustainable value for all of our stakeholders,” said ...

2. www.ft.com › content › e945e880-0c0c-47d2-b5f0-028bAdidas sells Reebok for up to €2.1bn to Authentic Brands

   www.ft.com › content › e945e880-0c0c-47d2-b5f0-028b

   Aug 12, 2021 · “With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success,” Adidas chief executive Kasper Rorsted said in a statement announcing the sale...

3. www.retaildive.com › news › for-future-growth-reebokFor future growth, Reebok is looking to its past | Retail Dive

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   • ‘We Have A Rightful Position’ in Basketball
   • Expanding Distribution with ‘The Big Dogs’
   • Can A ‘Distress’-Focused Brand Management Firm Help Reebok Grow?

   So what made Reebok successful in the past? The company skyrocketed to fame in the ’80s thanks to its Freestyle aerobics shoe for women and became a well-known player in basketball via the Pump and brand ambassadors like Shaquille O’Neal and Allen Iverson. At one point, Reebok held licenseswith the NBA, the NFL, the NHL and the MLB. Cem Bahadir, an...

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   Much of Reebok’s story is now defined by Authentic Brands and its strengths. The brand management firm has so far focused its attention on lining up a series of operating partners for Reebok across the globe, which O’Toole believes will help fuel its global business. “A lot of times if a brand like ours was on our own, we might be saying, ‘Hey, let...

   See full list on retaildive.com

   One thing that sticks out about Authentic Brands’ ownership of Reebok is that Reebok is far from its usual acquisition. The company’s portfolio consists of a variety of players that have filed for bankruptcy in recent years, including Barneys New York, Forever 21, Aéropostale, Brooks Brothers and Lucky Brand. Authentic Brands’ objective is to grow ...

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   • Author: Cara Salpini

4. www.marketingweek.com › adidas-reebok-authentic-brandsHow much is the Reebok brand worth after being offloaded by ...

   www.marketingweek.com › adidas-reebok-authentic-brands

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   Aug 16, 2021 · With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success. Kasper Rorsted, Adidas. However, Reebok’s declining value and health appears not to have put off Authentic Brands, which is preparing for an IPO in the coming months.

5. finance.yahoo.com › news › adidas-sells-reebok-toAdidas sells Reebok to Authentic Brands for $2.5 billion

   finance.yahoo.com › news › adidas-sells-reebok-to

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   With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success," said Kasper Rorsted, CEO of Adidas AG, in a statement.

6. Videos

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7. footwearnews.com › business › mergers-acquisitionsAdidas to Sell Reebok to Authentic Brands Group for $2.5 ...

   footwearnews.com › business › mergers-acquisitions

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   Aug 12, 2021 · With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success. As for Adidas, we will continue to focus our efforts on executing our ‘Own the...

8. www.inverse.com › input › styleAdidas finally sells Reebok for $2.5 billion - Inverse

   www.inverse.com › input › style

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   Aug 12, 2021 · “With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success.” A pretty good deal — Adidas bought Reebok in 2006 for $3.8 billion, but...

9. People also ask

   Will Reebok Be a long-term success?

   • “Reebok has been a valued part of adidas, and we are grateful for the contributions the brand and the team behind it have made to our company. With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success.

   adidas to sell Reebok to Authentic Brands Group - adidas Group

   www.adidas-group.com/en/media/press-releases/adidas-to-sell-reebok-to-authentic-brands-group

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   Is Reebok a good brand?

   • And while consumers are again more likely to consider buying from Reebok than most other sports retailers, its consideration score still falls short of its closest rivals, with a score of 18.1 compared to 32.4 for Adidas and 35.7 for Nike. With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success.

   How much is the Reebok brand worth after being offloaded by Adidas?

   www.marketingweek.com/adidas-reebok-authentic-brands/

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   Is Reebok going out of business?

   • After 15 years under Adidas ownership, the sportswear giant is close to selling off the Reebok brand – but at a loss. While Adidas has followed Nike on an upward trajectory over the past decade and a half, Reebok has struggled to match their growth momentum.

   How much is the Reebok brand worth after being offloaded by Adidas?

   www.marketingweek.com/adidas-reebok-authentic-brands/

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   Who owns Reebok & Authentic Brands?

   • “With this change in ownership, we believe the Reebok brand will be well-positioned for long-term success,” Adidas chief executive Kasper Rorsted said in a statement announcing the sale on Thursday. New York-based Authentic Brands is part-owned by US asset manager BlackRock, which paid $870m for a controlling stake in 2019.

   Adidas sells Reebok for up to €2.1bn to Authentic Brands

   www.ft.com/content/e945e880-0c0c-47d2-b5f0-028b34723d28

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   Where is Reebok now?

   • Reebok's new headquarters in the Boston Seaport. Reebok has finally found a buyer. Adidas announced on Thursday that it has entered into an agreement to sell the brand to Authentic Brands Group (ABG) in a mostly cash deal worth €2.1 billion, or about $2.5 billion at current exchange.

   Adidas to Sell Reebok to Authentic Brands Group for $2.5 Billion

   footwearnews.com/business/mergers-acquisitions/adidas-sells-reebok-authentic-brands-group-2-billion-1203167724/

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   How much is Reebok worth?

   • In 2006, Adidas claimed Reebok’s brand value stood at €1.7bn, but in its latest financial statement, that figure stands at just €733m. Similarly, Brand Finance’s first measurement of the Reebok brand in 2008 valued it at €1.8bn (£1.5bn), while its latest valuation in January this year estimated the value at €765m (£651m).

   How much is the Reebok brand worth after being offloaded by Adidas?

   www.marketingweek.com/adidas-reebok-authentic-brands/

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