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- Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.
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Apr 30, 2024 · "Matching Roku’s reach with the power of The Trade Desk’s innovative solutions will unlock new ways for marketers to reach the right TV streaming audiences strategically," said...
May 2, 2024 · "Matching Roku's reach with the power of The Trade Desk's innovative solutions will unlock new ways for marketers to reach the right TV streaming audiences strategically," said Jay...
- Danny Vena, The Motley Fool
Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.
May 1, 2024 · “Matching Roku’s reach with the power of The Trade Desk’s innovative solutions will unlock new ways for marketers to reach the right TV streaming audiences strategically,” said Jay Askinasi, SVP, Head of Global Media Revenue and Growth, Roku.
May 3, 2024 · Jay Askinasi, Roku’s Global Media Chief, highlighted the potential of this collaboration, stating, “Matching Roku’s reach with the power of The Trade Desk’s innovative solutions will unlock new ways for marketers to reach the right TV streaming audiences strategically.”
May 2, 2024 · “Matching Roku’s reach with the power of The Trade Desk’s innovative solutions will unlock new ways for marketers to reach the right TV streaming audiences strategically,” said Jay Askinasi,...