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- At least in the short term, ditching surge pricing might serve as a differentiator for Lyft as it continues to compete with its so-called “big brother” Uber.
techcrunch.com/2023/08/08/lyft-wants-to-kill-surge-pricing/
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Aug 23, 2023 · Surge pricing is widely associated with Lyft and even more so with its rival Uber, which will hail you a ride, but not always at a price you like.
Aug 9, 2023 · Lyft plans to kill off surge pricing in an attempt to boost its rider numbers. On the company's second-quarter earnings call, CEO David Risher admitted the controversial practice is a "a bad...
- Kris Holt
Aug 9, 2023 · Ride-hailing company Lyft is trying to kill off surge pricing, or ‘primetime’ as the company calls it, while also generally reducing fares to get more riders. As reported by TechCrunch, Lyft has had some success in cutting fares to increase ridership, though it’s come with a cost.
Aug 9, 2023 · Risher reportedly claimed that while surge pricing—which the company refers to as “primetime pricing”—may get more drivers on the road, it inevitably reduces calls for rides as customers are...
Sep 4, 2024 · A monthly Price Lock subscription costs $2.99, and can save a rider up to $40 on commutes. Price Lock gives Lyft an edge over competitors, which have not yet announced ways for customers to...
Aug 8, 2024 · It's unclear how effective Lyft's efforts to address surge pricing by giving customers a monthly subscription option will be — and whether it'll become the more favorable rideshare app.
