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- The future of OTT platforms in India looks promising, with continued growth expected in subscription numbers, content diversity, and technological advancements. The increasing penetration of the internet, coupled with the growing appetite for digital content, suggests that OTT platforms will remain integral to India's entertainment landscape.
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May 8, 2022 · Streaming platforms have long said they expect growth to come from conquering new geographies. But doing that means breaking into India, home to the world’s second-largest population with...
Jul 24, 2024 · Indian streaming series such as Netflix’s “Heeramandi,” Prime Video’s “Mirzapur” or Disney+ Hotstar’s “Bad Cop,” could soon be more influential than Bollywood.
Feb 12, 2024 · According to a report by BARC India and Nielsen, the average time spent on OTT platforms in India increased by 30% during the lockdown period. There are currently over 40 OTT platforms in India, with the top players being Netflix, Amazon Prime Video, Disney+ Hotstar, and ZEE5.
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The biggest change OTT platforms have brought to India is providing viewers with access to content from all over the world, says film exhibitor Akshaye Rathi. "We are witnessing some phenomenal content from Israel, Spain, Korea and various parts of the world. That gives exposure to the audience and changes the kind of expectations that they have fo...
Streaming platforms have also offered new opportunities for Bollywoodfilmmakers, actors and writers. Themes that couldn't be explored on the big screen have found takers with OTT. "OTT platforms have opened you up to all kinds of genres and we as writers and producers are free to tell our stories," she said. "Themes that were constantly written off...
The "battle" between Bollywood and OTT platforms is only going to get bigger, says Banerjee. "It (OTT) has already transformed the Bollywood industry. Many blockbuster movies have found their releases on OTT in the past two years," she said. "Even the big film producers are into OTT production now, they are looking at digital films instead of big b...
Jun 24, 2024 · Shailesh Kapoor, head of Indian media consulting firm Ormax, says that profitability challenges and consolidation are trends to look out for in India‘s complex streaming market.
Jul 10, 2024 · By prioritizing user experience, embracing innovation, and fostering a collaborative creative ecosystem, OTT platforms will continue to redefine entertainment in India.
India's streaming market, according to industry estimates, is expected to more than double by 2026. But adding millions of customers will mean Netflix will have to look at a wider range of...
